For Ecom Brands Running Paid Ads
With personalized actionable insights that can be implemented just as fast
Inside the audit, you will get detailed information on:✅The state of your existing market messaging and how you can improve it to convert your ideal prospects faster and in larger numbers✅Potential bottlenecks that might be causing friction inside your cold traffic sales process✅Segments of your market you aren’t capturing right now but could do so with your existing products✅And moreJust fill out the quick, 15-second form below, and I’m going to email you shortly.
If you're an e-commerce business owner struggling with rising ad costs, unpredictable customer acquisition, and the overwhelming pressure of figuring out all the marketing stuff yourself...What I'm about to show you could change how you approach paid traffic customer acquisition.My name is Ognjen, and after analyzing over 100 e-commerce brands in the past few months and working directly with clients across many different niches... I've discovered some patterns that will probably surprise you.Patterns that show exactly why paid traffic customer acquisition feels so unpredictable and expensive.Now, I'm guessing you've seen some success already. You have proof that people want your product, and you have some happy customers.And you've likely done most of the work yourself, figuring things out as you go with maybe just a small team of hard-working people.And after all that work, it probably seems that marketing is this overwhelming beast with dozens of moving parts. Meta ads, SEO, PPC, conversion optimization, email marketing... BLAH BLAH BLAH.Everyone is telling you to "just do this one thing to scale your brand profitably, this is the missing piece you need to get more customers, try this game-changing method to skyrocket your ad conversions..."When everyone confidently promises you that the very service they offer is the missing piece you need...All those strategies seem like worthwhile ways to attract customers. But at the same time, they're so complicated and time-consuming if you were to do them yourself.They would quickly turn into another time-sucking part of your business that takes away your attention from the things you'd rather be focusing on.And it doesn't help that platform changes are happening constantly and faster than you can adapt.What makes it even more frustrating is how the industry averages aren't encouraging at all. Almost like the whole thing is designed for you to lose money.Conversion rates are hovering at just 2 to 3%. Customer acquisition costs have increased 222% since 2013 across the whole industry.It all feels like an uphill battle where the only winners are the platforms taking a cut of your revenue at every step.So when you look for answers, there's no shortage of people claiming they have the perfect solution for you. Agencies promise to handle everything but you've also heard the horror stories about how they drain some brands' ad budgets dry without much success.Maybe you're even looking into DIY tools and platforms, but that just means adding more to your plate when you're already working hard.
Sometimes feeling like you carry the entire business on your back.Maybe freelancers seem like a worthwhile option, but coordinating with multiple specialists and each working on a specific element of your marketing strategy is a logistical nightmare.Meanwhile, customer acquisition costs keep rising. Your competitors are brute-forcing volume and testing countless new creatives every day while you shut down your ads after only a couple of days.No one can blame you for sometimes feeling like the game is rigged against you. It seems the game is built for those with heavy funding to succeed while they step over ambitious self-starters who have to be mindful of their investments.But it doesn't always have to be that way, and I'm going to show you why and what's possible with some strategic and efficient planning.The reason why paid traffic customer acquisition seems so difficult and even impossible to crack isn't only due to rising Meta CPMs and iOS 14 killing tracking. It doesn't simply come down to having more competition and customers having a shorter attention span.The real issue comes down to a market-message mismatch. Once you understand this, you'll start to see clearly why so many smart entrepreneurs are struggling with unpredictable and expensive customer acquisition.
Here's what's happening, and I'm willing to bet you're experiencing this yourself.You create ads focused on your product. You show off the product's features, talk about benefits, and explain why it's great for your target market. Your product pages highlight specifications and advantages.And you might be thinking... "what's wrong with that?"The truth is there's nothing wrong with that approach. But solely relying on this approach for paid traffic acquisition is like opening a restaurant and only listing dessert on the menu, then wondering why no one orders steak.You see...This approach only targets a small segment of the market that's ready to buy for reasons outside your control and it's the same segment everyone else is targeting.They're the ones being sold to 24/7.But there are so many other people in the market who could become your customers if only you met them where they're at mentally (and I'm going to show you how).When these people see your ad for the first time, they're not thinking about products at all.They're thinking things like: "Why isn't my current approach working anymore?"
Or "What's actually causing this problem I keep having?"Even worse, they might be completely confused about their situation and have no idea what's going on. They're searching for clarity way before even thinking about a solution.In practice, this means they lack the awareness about the issue to commit to a purchasing decision.There's a predictable sequence buyers go through that was pioneered by legendary marketer Eugene Schwartz back in 1966. It's something almost no one in the ecom world seems to talk about anymore.And the ones that do? They like to keep this information to themselves because it's such a massive advantage in today's markets.The predictable sequence of mental states a prospect goes through before buying is called market awareness.The prospect has to become aware that they have a problem before they do anything about it. Then they need to start understanding their problem, the way it works, how it came to be.Only then can the prospect start thinking about how to solve the problem. And only after that do they become aware that they can spend money to solve their problem.Most ecom ads skip straight to the last step, fighting for the prospect who's already seen everything that's out there being offered to them. The prospect who is the most skeptical and actively comparing his options.So when selling by directly showcasing the product and talking about what the product does, all the potential buyers except the most aware ones are turned away.They just don't see the value in the product, and they're annoyed by the ad because it isn't speaking to them.This creates a cognitive disconnect. The marketing messaging doesn't match where the prospect's mind actually is.This mismatch is why CTRs are so low, why people bounce off your website, and why your conversion rates are stuck at industry averages or even lower.Your ads are speaking a language the prospect doesn't understand.
In order for your marketing efforts to be profitable, you want prospects to convert as fast as possible.So instead of using one-size-fits-all ads trying to convert everyone on the first touchpoint, you can choose to go a slightly different route that will match where prospects are in their buying journey.And paradoxically, this gets them to convert faster without directly asking them for a sale.And this approach isn't expensive, complicated to implement, and it doesn't take long to show its effectiveness. These aren’t brand awareness campaigns that take months to start working.What I'm talking about comes down to a pretty straightforward process.
In order to eliminate the market-message mismatch, we need to align the customer journey with the customer's state of awareness.So instead of selling the product to someone who hasn't realized the deeper meaning of their problem, we use paid traffic customer acquisition funnels to educate them on the problem, help them figure out what's really going on, and then naturally introduce your product as the solution.And believe it or not, this can happen in a single day, in a single session. Smoothly guiding the prospect from the moment they see your ad all the way to your checkout page.When you align your message with where people actually are mentally, everything changes. That's when they feel you understand them, and that's when they trust you to provide a quality solution.And I also have a different approach to implementing this into a business that doesn't require big time or money investments.Instead of being another expensive agency or leaving you to figure it out yourself, I work as your marketing second brain… someone who not only understands the strategy behind customer journey alignment but actually implements 90% of the work for you.Here's exactly how my process works:✅ First, I dive deep into understanding your business. Before I create any marketing assets, I need to understand your business inside and out.✅ Your product, your customers, what's working for you in your current marketing, what's not working, where the biggest opportunities for improvement are...✅ I conduct a comprehensive analysis of your entire customer acquisition system and the existing buyer's journey you have in place (even if you rely on multiple marketing channels).✅ I use the gathered information to create a detailed audit. You'll understand precisely where potential friction happens in your buyer's journey.✅ Next, I develop a custom strategy specifically for your business. Based on the audit, I'll create a specific plan for implementing customer journey alignment for your exact situation.✅ This strategy contains detailed information showing exactly what needs to be built, what needs changing, in what order to start implementing for best results, and why and how things should be done.✅ Only then do I handle the actual implementation of your new strategy. This is where I work on creating all the funnel assets you might need. Almost everything gets built out for you except visual media.✅ After that, we can systematically test and optimize everything for the best possible results in the long term. Once your new customer acquisition system is live, we can keep refining it and making it more effective based on real data.The end result is a predictable system for turning cold traffic into customers that works consistently without requiring you to become a marketing expert or manage a complex team of specialists. And it doesn't even require big investments to start seeing improvements.
Do you know what's possible when you eliminate the market-message mismatch from your customer acquisition process?✅ When your ads start speaking the same language as your prospects and they feel like you truly understand them then you'll see your click-through rates improve because people genuinely want to hear more about what you have to say instead of just scrolling past your ads.✅ When your entire customer journey flows seamlessly and takes the prospect through the stages of awareness, your conversions naturally improve because people clearly see why they need your solution... even before you directly ask them to buy.✅ When you have a proven system for predictably turning ad spend into customers, then you can scale your marketing with confidence instead of worrying about a terrible ROAS.✅ When your funnels convert cold traffic systematically, then you can focus on growing your business instead of constantly troubleshooting your marketing approach.✅ All this lets you operate without your constant direct involvement in the customer acquisition process, so you can get back to doing what you enjoy most about building your ecom brand.✅ When the entire customer journey matches the true mental state of your prospects, your customer acquisition can shift from being a constant source of stress and unpredictability to being a reliable growth machine that consistently and predictably turns ad spend into customers.
If you think that you can't afford to risk losing money on another expensive marketing investment that may or may not work...That's completely fine, because you don't have to make any big investments. In fact, you can get started for completely free, and I'm going to show you how in just a second.The thing is, right now you're spending money on marketing that isn't as effective and efficient as possible. This means you're effectively losing some amount of money for every inefficiency in your existing marketing strategy. Even small improvements could pay off in the long run.If you're unsure how this would fit into your specific business...That's alright, because the truth is it's impossible to know without first taking a detailed look at your business and existing marketing efforts. Only after taking a look could I tell you exactly how the strategy might look.But the core principles of my approach are based on fundamental human psychology that doesn't change at its core no matter the niche. The principles behind stages of awareness fit into any market.If you think this sounds suspiciously easy or that it's too good to be true...I get it. You've probably heard a lot of salesy promises before, only for the results to end up not matching the claims.But here's the thing. What I'm promising you isn't some magic bullet or overnight transformation that requires 0 effort.It's a strategic approach, one that can be deployed only after hours and hours of research and only in alignment with your vision and goals. It's not a one-size-fits-all, cookie-cutter solution but a completely personalized approach.But it’s not work that you have to take on. That's my job.If you think this takes too much time and you just can't have even more on your plate...That's not a problem, because the entire process can be as hands-on or hands-off as you'd like. Whether you prefer to just give the final say on the strategy or you want to be directly involved every step of the way is completely up to you.I handle the research, the strategy, and 90% of the implementation myself, so you don't have to worry about spending hours and hours on low-level tasks.
So here's exactly what I'm going to do.Instead of asking you to make a decision based on promises and one-sided speculation, I want to show you exactly how and where this approach might work for your business.That's why I'm offering a completely free, comprehensive marketing audit where I'll analyze your current customer acquisition system and show you precisely how and where the market-message mismatch might be happening.But I'm not going to fill out a generic one-size-fits-all checklist and call it a day while attempting to upsell you on my services. I'll conduct a thorough analysis of your existing funnel assets and your sales process with a focus on the customer journey, and I will give you specific, actionable recommendations.You can then take this audit to your in-house team or send it to an agency. You're free to do with it as you please without any obligations.
There is no obligation to work with me further unless you so desire. The audit is completely free and without any strings attached.The reason I'm doing this isn't out of charity. It's because my hope is that you'll find the insights so useful and so different from what you're used to seeing that you'll just naturally want to work with me on future marketing projects.I can't offer the free audit forever. And it’s not because of some fake scarcity.It's just that these audits require a lot of my time and attention, and I can't rush them because that would compromise the quality of work. So availability is limited based on my workload at the time of your request.Inside the audit, you will get detailed information on:✅ The state of your existing market messaging and how you can improve it to convert your ideal prospects faster and in larger numbers✅ Potential bottlenecks that might be causing friction inside your cold traffic sales process✅ Segments of your market you aren't capturing right now but could do so with your existing products✅ And moreYou can request the free audit by filling out the quick, 15-second form below, and I'll get back to you with information on how to proceed very quickly. And don't worry, you will not go through a painfully long and boring onboarding process.